American List Council has been appointed list manager of Troll Book Clubs and Troll at Home.
Troll is a children’s book seller that sells more than 5,000 titles. The bookseller reaches customers through two channels: teachers and students directly at the school and parents and children through direct-to-home book clubs.
There are 400,000 last-12-month book club buyers for $90 per thousand. The file is selectable by teachers at school, parents/children at home and by grade level, kindergarten to ninth grade.
Troll Communications was recently acquired by Quad Ventures and LLR Partners, private equity funds that invest in education and related media companies. Peter Bergen, the new CEO, had been president and CEO of the Weekly Reader Corp.
"This audience of involved parents holds huge potential for direct marketers," said Lori Magill-Cook of ALC, Princeton, NJ.
ClientLogic, Weehawken, NJ, had been the manager.
