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ALC of New York LLC has launched an online information tool, the Resource Guide, which will give list brokers easy access to its list and insert media properties. The guide can be downloaded as a PDF from the company’s Web site, http://www.alcny.com.
Guide categories include apparel, general merchandise, gift & home and travel. Each listing includes a 12-month count and demographics. The guide will be updated weekly, according to the company.
