Acxiom Corp., Little Rock, AR, has signed a long-term agreement with Yellow Book USA, the nation's oldest and largest independent yellow pages publisher.
"From the onset of our relationship, the Yellow Book management team was very clear that only the highest quality data would be associated with their brand," said Richard Howe, Acxiom's marketing leader, in a statement. "We are pleased that the Acxiom was capable of meeting the high standard for quality they demanded on behalf of their customers."
Yellow Book USA is the oldest and largest independent yellow pages publisher in the nation. With the recent acquisition of TransWestern Publishing, Yellow Book now publishes approximately 900 directories in 46 states and the District of Columbia with a distribution of over 100 million.
