Abacus, the direct marketing data and research provider, has launched Abacus Japan KK, a subsidiary that will begin operating immediately. The Broomfield, CO company, a division of DoubleClick, will offer Prospect Modeling, a system that lets members find qualified prospects beyond their own lists. The second, Housefile Modeling, can reactivate older housefile names and activate inquiries.
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Abacus, the direct marketing data and research provider, has launched Abacus Japan KK, a subsidiary that will begin operating immediately.
The Broomfield, CO company, a division of DoubleClick, will offer Prospect Modeling, a system that lets members find qualified prospects beyond their own lists. The second, Housefile Modeling, can reactivate older housefile names and activate inquiries.
