C-store giant 7-Eleven proves you’re never too big for a Slurpee with a new campaign featuring personalities from World Wrestling Federation Entertainment, Stamford, CT.
Efforts support a new Bruisin’ Berry flavor developed by Atlanta-based Coca-Cola Co. Cups and P-O-P bear the likenesses of such wrestling stars as The Rock, Stone Cold Steve Austin, and the Undertaker. The campaign runs through May.
TV and radio spots starring wrestler Rob Van Dam support, as does a radio contest overlay offering such prizes as autographed championship belts, tickets to WWF events for meet-and-greets with stars, and a VIP trip to the August Summer Slam in New York City. RPMC, Los Angeles, handles the contests, Dallas-based The Promotion Network the in-store elements.
