1-800-Flowers.com Inc. reported revenues of $186.1 million for its fiscal fourth quarter ended July 3, an increase of 15.2% compared with revenues of $161.6 million in the prior-year period.
Online revenues increased 16.5% to $108.5 million while telephone revenues grew 3.3% to $60.3 million.
In a statement, Jim McCann, CEO said the growth was a direct result of the company's strategy to step up marketing and selling efforts. "As a result, during the quarter we grew our core floral gift business by approximately 12%," he said.
The company also achieved double-digit revenue growth in its food, wine and gift basket category, which, with the addition of Cheryl & Co., is on pace to generate more than $100 million in revenues during fiscal 2006. For fiscal 2005, total revenues increased 11% to $670.7 million, or $66.7 million, compared with $604 million in fiscal 2004. This increase was driven primarily by online revenue growth of 17.4% to $360.9 million compared with $307.5 million in the prior year. During the year, the Westbury, NY-based company attracted 3.3 million new customers, compared with 3.1 million in fiscal 2004. Customer acquisition cost for the year was $18.65 compared with $17.65 last year. The floral and gift marketer had over 15 million existing customers. During fiscal 2005, approximately 6.2 million customers placed orders of which 46.4% were repeat customers.
