Borders Group, Inc. has appointed Dan Angus VP of customer loyalty. His appointment is effective Jan. 4. Angus will report to Borders Group senior VP of m arketing Bill Dandy, who joined the company in November.
Angus is charged with spearheading the company's loyalty marketing programs and initiatives, including developing its customer relationship marketing strategies as well as enhancing and growing the Borders Rewards loyalty program, which currently has more than 35 million members.
Prior to joining Borders, Angus most recently served as VP of customer relationship marketing for Guitar Center. Before that, he was senior director of marketing for Chico's FAS, Inc., where he was responsible for all direct marketing and loyalty initiatives for Chico's, Soma Intimates and White House/Black Market.
Before joining Chico's, Angus served as director of customer marketing for Express. At Express, he re-launched the Express Credit Card and developed the supporting loyalty program. Prior to joining Express, Angus was with Dick's Sporting Goods, where he served as director of ad planning.
Before that, he served as director of customer relationship management for American Eagle Outfitters, Inc. from 1997 through 2004, where he designed the All Access Pass loyalty program. In addition, he was also responsible for direct marketing, credit card marketing and advanced analytics while at American Eagle Outfitters. Angus also held inventory and merchandising planning posts with Warnaco Group, Inc. and Victoria's Secret.
