Multi-Channel Marketing

About Us

NEWSLETTERS

DIRECT
Multichannel Merchant
PROMO

JOBZone

For Search Partners

Multi-Channel Marketing

Analysis Across Channels
By Steve Trollinger
(Multichannel Merchant) It's one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix, ...

Who Likes Grocery Mail? Men Do
By Amy Johannes
(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail....

Going Solo: The Pros and Cons of Postcards and Solo Mailers
By Jim Tierney
(Multichannel Merchant) Just about every postal rate increase sparks renewed interest in postcards and solo mailers, notes Sarah White, spokesperson for Thirdwave Research, ...

Optimize Your Contact Strategy for Higher Response Rates
By Ozgur Dogan
(List and Data Strategies)Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times. ...

CATALOGS

Intelligent Design
By Kevin Kotowski
(Multichannel Merchant) Often it's not talent that separates the good catalog designers and copywriters from the great ones; it's knowledge. Specifically, marketing knowledge. ...

Adding a Persona Touch
By Tim Parry
(Multichannel Merchant) Ask anyone at women's apparel cataloger/retailer Appleseed's to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community ...

FOCUS on

NEWS FROM THE WIRES

Ad Networks: Now in Several New Flavors
MediaPost (6/1/2007)

E-Retail's Customer Service Champs
CRM (6/1/2007)

Nielsen Commercial Ratings Service Debuts
Brand Week (6/1/2007)

'Green' machines generate weak sales
USA Today (5/31/2007)

Say Buy-Buy: Psychology professor says subtle marketers are selling kids, and their parents, a lot of junk
WS Journal (5/31/2007)

DIRECT MARKETING

Building an Integrated Marketing Plan
By Steve Trollinger
(Multichannel Merchant) Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and bolster the printed and mailed catalog. ...

Nine Tips for Using the Merge/Purge
By Gina Valentino
(Multichannel Merchant) Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006; ...