You may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report
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Direct mail circulation has barely shrunk since the May 2007 postage increase, according to the 2008 Abacus Trend Report.
Mailers reduced their prospecting volumes by an average of 1%,
compared with the prior year. But the report also documents a shift in circulation from prospecting to deeper house-file penetration, according to Abacus, a division of Epsilon.
Revenue from consumer offers grew 5% over the previous year despite the economic slowdown, Abacus reports.
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