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Multi-Channel Marketing


Analysis Across Channels

Who Likes Grocery Mail? Men Do

May 7, 2007 10:07 AM, By Amy Johannes

(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail....

Going Solo: The Pros and Cons of Postcards and Solo Mailers

Optimize Your Contact Strategy for Higher Response Rates




CATALOGS

Intelligent Design

Adding a Persona Touch

NEWS FROM THE WIRES

Ad Networks: Now in Several New Flavors
MediaPost  (6/1/2007)
E-Retail's Customer Service Champs
CRM  (6/1/2007)
Nielsen Commercial Ratings Service Debuts
Brand Week  (6/1/2007)
'Green' machines generate weak sales
USA Today  (5/31/2007)
Say Buy-Buy: Psychology professor says subtle marketers are selling kids, and their parents, a lot of junk
WS Journal  (5/31/2007)

DIRECT MARKETING

Building an Integrated Marketing Plan

Nine Tips for Using the Merge/Purge



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