Options Media Group Holdings, Inc. an e-mail service provider and digital marketing services company, will acquire Bullroarer Corporation Pty Ltd. Bullroarer is an Australia-based mobile technology and content provider. Terms of the acquisition were not disclosed.
"We were looking for a solid partner to bring our mobile marketing to a whole new level,” Scott Frohman, CEO of Options Media, said in a statement. “Bullroarer was looking for a channel in which to open up new revenue streams for their technology and m-content solutions. Joined together, we are now capable of offering end-to-end marketing services for mobile marketing, WAP sites, m-commerce, e-mail marketing, ESP platform service and Web advertising."
“The ability to generate m-commerce revenues and get cash in-house faster with direct carrier payments is literally going to change the way companies do business this upcoming Christmas holiday shopping season,” Frohman said in a statement. “Options Media with Bullroarer is going to show U.S. companies what is being accomplished overseas and what can be achieved in the United States not just for mobile marketing but for their entire business model.”
Options Media is based in Boca Raton, FL.
Bullroarer’s offerings include its Master Content Pool, a facility that provides the ability to provide a broad range of content to over 5,000 different handset types. Clients use the Master Content Pool to supplement their content offerings or, in some cases rely exclusively on the Master Content Pool.
Bullroarer has offices in Australia, United Kingdom, Ireland, Italy, Los Angeles and San Francisco. The company plans to move into Eastern Europe and India within the next six months.
The anticipated close of a definitive agreement will be sometime in third quarter 2009.
