The Mobile Marketing Association has transformed its structure, turning its four operating regions – Asia Pacific; Europe; Middle East and Africa; and Latin America and North America –into business units. As part of this shift, the roles and responsibilities of managing directors in these regions will expand.
In addition, Michael Becker will join the company as managing director of the Association’s North America branch. He join Paul Berney, who currently serves as managing director of the Europe, Middle East an Africa branch, and Rohit Dadwal the managing director of the Asia Pacific unit.
The managing directors will report to the MMA’s interim CEO, Federico Pisani Massamormile.
Becker is the founder of iLoop Mobile, Inc. a leading mobile marketing solutions provider, and serves as an ambassador to the MMA for the company. He will step down from his current board position to assume the managing director role for North America for the MMA.
“Having served on the North American and global board of directors, my role as managing director is a natural and ideal extension of my current responsibilities with the organization,” Becker said in a statement. “My priorities remain to champion mobile marketing, evolve its practices and guidelines, and deliver member value through the organization.”
“The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of ‘geographic specificity’ to how the organization operates,” Pisani Massamormile said in a statement. “Each of the managing directors will assume financial management for their respective regions, enabling greater flexibility to achieve their business goals.”
In conjunction with the restructuring, executive search firm Diversified Search Ray & Berndtson continues its recruitment activities with the goal of finding a new CEO for the organization.
