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DoubleClick Starts New Mobile Advertising Services

DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.

DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.

It will provide jump pages for advertising that appears on mobile communications devices and access to analytical data.

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