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FCC, Lawsuits Shape How Marketers Must Handle SMS Opt-ins

  • May 15, 2012
    blog

    Avengers Assemble at Walmart—Well, Most of Them

    Walmart's mobile campaign with "The Avengers" is fun, but like the schemes of the foes the superheroes face, flawed in its execution....More
  • May 8, 2012
    blog

    Peapod Tries On Tesco's Mcommerce Approach

    Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul....More
  • Apr. 19, 2012
    blog

    Want Travel Business? Look to Your Smartphone Presence

    A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you're involved with the travel industry and want to reach a customer base that's lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren't just the last things we touch before takeoff or the first things we reach for when we're wheels down....More

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