|
|
 |
|
|
Idol Chatter: Buy Now, Sing Later
By Richard H. Levey
Is there no respite from advertising on television? For every move a consumer makes to avoid being solicited, the networks come up with a countermeasure. As a result, product placement and in-show pitches are at an all-time high. ...
|
The Shlog
By Robert Passikoff, Ph.D.
Blogs haven’t been around all that long, but for the life of me I can’t put my finger on the precise date that everybody--especially brands--felt that he absolutely had to have a blog in order to feel complete in the marketing area. ...
|
|
|
Scare Tactics: FearNet Isn't Afraid of Multiplatform Marketing
By Beth Negus Viveiros
(Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task.
But Comcast wasn't afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company is using an integrated campaign of online marketing, print and television advertising to promote the channel, which debuted last Halloween.
...
|
"Pirates" Booty: Record Number of Promotional Partners
By Amy Johannes
(Promo) Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”
...
|
|
Summer Lovin': Who Needs the Beach When I've Got TV?
By Beth Negus Viveiros
Back in the day, television was a dead zone after Memorial Day. All the good shows had wrapped up their new episodes for the season, and there was nothing left to do but read books, go to the beach or – heaven forbid – talk to your family....
|
The Artless Dodge-r: Driving Kids Towards – Or Away From – The TV
By Richard H. Levey
Take note of two late-April television campaigns before you flip the calendar page: The first commercial is an extremely unfortunate ad for a Dodge Caravan minivan. Place your order before April 30 and the good folks at Dodge will include a built-in DVD player for the passengers in the back seat. The second spot – ...
|
Back to Print with Custom Publishing
By Patricia Odell
(Promo) Here's a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers....
|
|
|
Editor's Rant: Maybe I Don't Know Jack
By Sherry Chiger
If you live in the New York City area, you're probably aware that oldies station WCBS-FM changed format several weeks ago and is now Jack-FM. The local media have picked up on the station's new so-called random format...
|
|
|
|
Back to Top
|
