MEDIA 360 : Broadcast & Cable
Scare Tactics: FearNet Isn't Afraid of Multiplatform Marketing(Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task. But Comcast wasn't afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company is using an integrated campaign of online marketing, print and television advertising to promote the channel, which debuted last Halloween. ... Summer Lovin': Who Needs the Beach When I've Got TV?Back in the day, television was a dead zone after Memorial Day. All the good shows had wrapped up their new episodes for the season, and there was nothing left to do but read books, go to the beach or – heaven forbid – talk to your family.... |
TOP STORIES
Canned Brands
(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals....
Street-to-Screen Casting Call
(Promo)If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news....
Q&A: infoUSA Chairman/CEO Vin Gupta
Advertising during the Super Bowl is a must for marketers of motor vehicles, soft drinks, and motion pictures. But for mailing list providers, not so much...
Bowl Ads Still Neglect Basic SEM Blocking and Tackling
(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. ...
Lost No More
(Promo) ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, thanks to muddled plots and constant reruns....
PeTV: Doctors Foster and Smith Turns to Television to Promote Catalog
Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January....
Self-Interest Is the Anesthetic That Dulls Innovation
This year’s holy grail and favorite buzzword has been “engagement.” There’s been a good deal of speculation about engagement’s efficacy, ...
Big Brands Tap TiVo's New Marketing Platform
(Promo) Ad skippers, beware. TiVo is out with a new tool to get ads in front of viewers who like to hit that fast-forward button when the commercials air....
TV Blitz Helps Ask.com Grow Market Share
During the past 14 months, Ask.com has run two heavy TV campaigns. The first was in September 2005, the second March 2006. ...
The ROI of Television Advertising
Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively. The answer? Both. ...
