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Media 360


Idol Chatter: Buy Now, Sing Later

May 31, 2007 3:28 PM, By Richard H. Levey

Is there no respite from advertising on television? For every move a consumer makes to avoid being solicited, the networks come up with a countermeasure. As a result, product placement and in-show pitches are at an all-time high. ...

The Shlog

Scare Tactics: FearNet Isn't Afraid of Multiplatform Marketing

"Pirates" Booty: Record Number of Promotional Partners




BROADCAST/CABLE

Summer Lovin': Who Needs the Beach When I've Got TV?

The Artless Dodge-r: Driving Kids Towards – Or Away From – The TV

MAGAZINES

Back to Print with Custom Publishing

NEWS FROM THE WIRES

Ad Networks: Now in Several New Flavors
MediaPost  (6/1/2007)
E-Retail's Customer Service Champs
CRM  (6/1/2007)
Nielsen Commercial Ratings Service Debuts
Brand Week  (6/1/2007)
'Green' machines generate weak sales
USA Today  (5/31/2007)
Say Buy-Buy: Psychology professor says subtle marketers are selling kids, and their parents, a lot of junk
WS Journal  (5/31/2007)

RADIO

Editor's Rant: Maybe I Don't Know Jack



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