Media 360

Idol Chatter: Buy Now, Sing Later

May 31, 2007 3:28 PM, By Richard H. Levey

Is there no respite from advertising on television? For every move a consumer makes to avoid being solicited, the networks come up with a countermeasure. As a result, product placement and in-show pitches are at an all-time high. ...

The Shlog

Scare Tactics: FearNet Isn't Afraid of Multiplatform Marketing

"Pirates" Booty: Record Number of Promotional Partners

BROADCAST/CABLE

Summer Lovin': Who Needs the Beach When I've Got TV?

The Artless Dodge-r: Driving Kids Towards – Or Away From – The TV

MAGAZINES

Back to Print with Custom Publishing

NEWS FROM THE WIRES

Ad Networks: Now in Several New Flavors
MediaPost (6/1/2007)

E-Retail's Customer Service Champs
CRM (6/1/2007)

Nielsen Commercial Ratings Service Debuts
Brand Week (6/1/2007)

'Green' machines generate weak sales
USA Today (5/31/2007)

Say Buy-Buy: Psychology professor says subtle marketers are selling kids, and their parents, a lot of junk
WS Journal (5/31/2007)

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Editor's Rant: Maybe I Don't Know Jack

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It Matters What They Think

Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit...

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