Excerpts from our e-newsletter
January 19
Parents and advocacy groups plan to file suit against Viacom and Kellogg to stop them from marketing junk food to young children. The plaintiffs said that the companies are “directly harming kids’ health.”
Draft, Inc. has promoted Laurence Boschetto to president-CEO of global operations for the agency, grooming him to eventually replace Draft Chairman-CEO Howard Draft.
January 18
Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. (see pg. 10)
Quiznos Sub is celebrating its silver anniversary giving consumers a chance to walk away with their very own Quiznos Sub restaurant.
January 17
Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands. “My Coke Rewards” will run as an open-ended continuity program, but also serve as an overlay for short-term promotions.
Michael Harris has been named president of the Wilton, CT headquarters of Marketing Drive Worldwide.
