[x+1] Picks VP of Data Strategy And Analytics

[x+1], a predictive marketing company, has named Kenneth Rona to serve as its VP of data strategy and analytics.

Rona, who was formerly a senior VP at IXI Digital Media, will head up [x+1]'s data partnerships and strategy and guide development direction for its campaign optimization offerings.

Rona also the publishes Da Facto, a business analytics blog.