Belardi Ostroy has been appointed to serve exclusive list broker for the Wisteria home décor and garden accessories catalog. Belardi Ostroy will assist with plans to increase catalog mailing frequency and circulation.
Wisteria plans to mail catalogs 12 times this year, up from 11 in 2008. Catalog circulation will increase about 10%, according to Byron Neuhoff, vice president of operations for Wisteria.
“We’ll be trying to hit our house list a little more, but we’re also trying to find some new lists or at least refine the selections that we use for new customer acquisition,” says Neuhoff.
During the last 12 months, Wisteria received $200 average orders from 74,719 customers. Its merchandise mix includes antiques and handmade products.
Wisteria generates about 90% of its orders from women. A typical customer is homeowner, married, about 65 years old and has a $100,000 or higher income.
Jordan Direct was Wisteria’s previous list broker.
For more information, contact Heather Martin Murphy (212-381-1708; heatherm@belardiostroy.com).
