Stephen Whyte has joined has joined Acxiom Corp. as CEO for Europe.
Whyte, former CEO of McCann Erickson London, brings two decades of marketing and senior client management experience to his role with Acxiom, a leading provider of marketing services worldwide.
“Stephen is a senior and hands-on operating executive, is well connected in the European markets, and has a deep ability to drive market solutions for our global clients,” said John Meyer, Acxiom CEO and president, in a statement. “His agency background is a natural to leverage Acxiom’s unique market advantage in identifying consumer insights and converting them into effective customer engagement programs for companies around the globe.”
“The future of marketing lies with analytics-driven insight,” Whyte said in a statement.
Whyte, who also served as CEO of the Leo Burnett agency, will lead all aspects of Acxiom’s European operations from Acxiom’s London offices. Acxiom’s European presence spans France, Germany, The Netherlands, Poland, Portugal and the UK.
