Demandbase Inc. has introduced new software for automated business-to-business lead generation programs on Web sites. It’s designed for tracking Web site visitors and segmenting online traffic by company size, industry and market sector.
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Demandbase Inc. has introduced new software for automated business-to-business lead generation programs on Web sites. It’s designed for tracking Web site visitors and segmenting online traffic by company size, industry and market sector.
The software can generate reports and lists of contacts, which can be used for profiling and matching data, analysis and other functions. It collects data generated from online searches, e-mail, blogs and other kinds of online marketing programs.
