MeritDirect and Penton Media have inked an agreement under which MeritDirect will offer Penton’s lists and related databases, as well as a suite of marketing platforms. The deal is effective April 1.
Penton’s lists had previously been managed by Walter Karl, an infoGroup company. Penton is the parent company of this newsletter, Direct Newsline.
Penton’s audience includes subscribers, registrants, and attendees from 114 magazines, 145 websites, and nearly 100 trade shows. Penton’s business-to-business products reach individuals employed in 16 distinct industry sectors.
The files include 5.5 million postal names, 2.1 million e-mail names , 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees.
MeritDirect will also be providing several data services, custom marketing and lead generation offerings.
“The Penton database of customers is one of our most valuable resources,” said Warren Bimblick, Penton’s senior VP of strategy and business development, in a statement. “We believe that our partnership with MeritDirect will enable us to extend the value of the data through traditional and newly designed direct marketing techniques. We look forward to developing a ton of new products in collaboration with Merit.”
“We are excited about the opportunity to represent a world class B2B Media company like Penton. “Our goal is to establish a partnership that provides true multi channel marketing solutions and products to the B2B Marketplace. We plan to greatly expand the database and product offerings to a wide variety of markets as we move forward with this strategic partnership.” said Rob Sanchez, president of List Management and Interactive Services at MeritDirect, in a statement.
For additional information from MeritDirect, please contact Chris Blohm at 914.368.1031 or visit http://www.meritdirect.com/penton.
