Orchard Brands has given management of its insert media programs to Media Horizon Management, the insert media division of Media Horizons Inc.
Orchard Brands’ 18 properties include Blair, Haband, Norm Thompson and Appleseeds. These package insert programs had previously been managed by Direct Media Millard.
The company offered “hundreds of millions” of insert opportunities during 2009, according to a company spokesperson. Offers will be placed into catalog mailings and merchandise shipments.
Catalog blow-ins will be limited to two offers per catalog, but Media Horizon anticipates allowing between eight and 12 inserts per package.
Orchard Brands consists of the brands Appleseed's, Bedford Fair Lifestyles, Blair, Brownstone Studio, Coward Shoe, Draper's & Damon's, Gold Violin, Haband, Intimate Appeal, Lew Magram, Monterey Bay Clothing Company, Norm Thompson, Old Pueblo Traders, Sahalie, Solutions, Tog Shop, Willow Ridge and WinterSilks. The brands focus on serving women and men above the age of sixty.
