NEW LISTS
Louisiana Cookin'
Kreidet Enterprises Ltd. is offering this magazine's list of 12,000 active subscribers. Readers' average yearly household income is $75,000. Three-quarters of those on the file are between the ages of 35 and 64. Direct mail is the source.
SELECTIONS: Gender, state/SCF/ZIP
PRICE: $100/M
CONTACT: RMI Direct Marketing Inc., 203-825-4623
Wild Car Buffs
Rare car collectors and members of auto clubs, as well as others with similar interests, are listed on Wild Car Enthusiasts — a total of 684,031 names from the last 24 months. The unit of sale was $50 for automobile products and services. Among the sources are the Internet and direct mail.
SELECTIONS: Monthly hotline, age, birth date, child's gender, homeowner, income, state/SCF/ZIP
PRICE: $75/M
CONTACT: Fasano and Associates, 818-728-9030
Golfers on the Web
This is a file of half a million golfers who searched the Internet for information about golf courses, equipment, tournaments, player rankings and the like. Postal and e-mail addresses are available.
SELECTIONS: Age, gender, income, hotline, interest, state/SCF/ZIP
PRICE: $100/M (postal file); $150/M (e-mail file)
CONTACT: Worldata, 561-393-8200
Active Wine and Cheese Lovers
More than 1.2 million who reportedly like wine and cheese are named. Data is sourced from online surveys and Web site registrations. The file includes postal and e-mail address segments.
SELECTIONS: Casual wine drinkers, wine and cheese gift card buyers, online wine and cheese buyers, wine connoisseurs, food and wine basket buyers, wine and cheese shop regulars, gourmet food, age, gender, lifestyle, marital status, monthly hotline, presence of children, arts, entertainment, state/SCF/ZIP
PRICE: $80/M (postal file); $100/M (e-mail file)
CONTACT: eTargetMedia, 954-480-8470
Time Inc. Health Master File
Names of subscribers and product buyers are gathered on this master file from Time Inc. The largest of several segments offered identifies 3.2 million with health and fitness interests. The list has been enhanced with data from Equifax, and hundreds of demographic and lifestyle segments (including natural foods, running and dieting) are selectable.
SELECTIONS: Hotlines, demographic, gender, lifestyle, source, state/SCF/ZIP
PRICE: $90/M
CONTACT: Millard-Mokrynski Group Inc., 603-924-9262
SelectAmerica Donors
Some 610,444 contributors from the last 30 days are listed. Separate segments of this hotline file name donors to religious, health and political causes. Among the sources are mail order and retail transactions.
SELECTIONS: Gender, adult's/child's age and gender, income, length of residence, home value, ethnicity, religion, lifestyle, state/SCF/ZIP
PRICE: $110/M
CONTACT: Estee Marketing Group Inc., 914-235-7080
Datarich Refusing to Retire
This is a list of 3.7 million consumers ranging in age from 55 to 74 who are still in the work force; a third of them are women. Data is derived from mail order transactions and other public records.
SELECTIONS: Gender, age (exact/range), income, length of residence, phone numbers, credit card, lifestyle, 30-day new movers, hotlines, state/SCF/ZIP
PRICE: $60/M
CONTACT: Adrea Rubin Management Inc., 646-487-3783
Consumer Centric Yoga Enthusiasts
A total of 156,528 yoga practitioners' names are on this segment of the Consumer Centric database. Home postal and e-mail addresses are available as well. Sources include Web sites, online co-registration, Internet transactions and consumer events.
SELECTIONS: Quarterly hotline, age, gender, household income, ethnicity, presence of children, lifestyle, mail order buyers,marital status, state/SCF/ZIP
PRICE: $125/M
CONTACT: Specialists Marketing Services Inc., 201-865-5800
Credit Seeker Catalog Buyer Base
Some 1.1 million who sought credit in the last 12 months and made purchases from more than one catalog are on this database. Direct mail and the Internet are the sources.
SELECTIONS: Quarterly hotline, age, gender, income
PRICE: $80/M
CONTACT: Focus USA, 603-673-3473
Car Quote Direct
This list identifies nearly 140,000 consumers who sought pricing information from various car dealerships. Postal addresses and phone numbers are available. The Internet is the source.
SELECTIONS: Monthly hotline, gender, SCF
PRICE: $90/M (postal file); $170/M (telemarketing file)
CONTACT: Net60 LLC, 201-833-9003
MANAGEMENT CHANGES
National Audubon Society
The National Audubon Society appointed Direct Media Inc. as its list manager. More than 250,000 members who receive Audubon magazine are on the group's file. Members' median age is 49 and their average annual household income is $60,000.
SELECTIONS: Hotlines, change of address, source, state/SCF/ZIP
PRICE: $100/M
CONTACT: Direct Media Inc., 203-532-2373
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