NEW LISTS
Addiction Professional
Vendome Group has a postal list naming 22,846 subscribers to Addiction Professional magazine. There's also a file of 4,485 e-mail addresses. Readers include clinicians and administrators involved in addiction treatment.
SELECTIONS: Telephone/fax numbers, business/industry type, occupation, job function, gender, one per site, state/SCF/ZIP
PRICE: $175/M (postal file); $300/M (e-mail file)
CONTACT: Lake Group Media Inc., 914-925-2449 (postal); 914-925-2426 (e-mail)
Momsense
This is a list of 3.4 million women with children who made online and direct mail purchases averaging $50. It identifies customers who registered at Web sites and completed surveys. Telemarketing inquiries will be considered.
SELECTIONS: Hotlines, prenatal, adult's/child's age range, gender, income, Hispanic, affluent families, homeowner, home value, household income, state/SCF/ZIP
PRICE: $85/M
CONTACT: List Bargains Division, Media Source Solutions, 914-617-8138
LifestyleBase Business Responders
Postal and e-mail addresses are available for 1.4 million consumers who showed interest in opportunity-seeker and other business promotions. The source is a dating Web site that presented offers in various product categories. Most of those listed are between the ages of 25 and 55.
SELECTIONS: Hotlines, age, alcohol consumption, body type, general business, home business, opportunity seekers, ethnicity, gender, income, language, mail order buyers, marital status, presence of children, religion, sexual orientation, smoker/nonsmoker, state/SCF/ZIP
Price: $60/M
CONTACT: LH Management Division, Leon Henry Inc., 914-285-3456
Paper, Silver and Gold Wedding Anniversaries
A file of 1.5 million wedding anniversaries was added recently to the Custom Select list group. It includes a segment identifying 56,249 couples who've been married for 50 years. Data was compiled from county records and has been enhanced with product categories and other information. No telemarketing is allowed.
SELECTIONS: Age, gender, credit cardholders, Hispanic, Spanish speaking, homeowner/renter, income, magazine subscriber, mail order buyer, presence of children, enhancements, product, state/SCF/ZIP
PRICE: $95/M
CONTACT: Estee Marketing Group Inc., 914-235-7080, ext. 16
MANAGEMENT CHANGES
IT Business Edge
NarrowCast Group chose Edith Roman Associates Inc. to manage IT Business Edge's 145,074-name subscriber file. A corresponding list of 120,038 e-mail addresses will be handled by ePost Direct. Subscribers receive e-mail newsletters on information technology issues.
SELECTIONS: Hotlines, report topics, industry, revenue, business/home address, state/SCF/ZIP
PRICE: $210/M (postal file); $325/M (e-mail file)
CONTACT: Edith Roman Associates Inc., 845-731-2684 (postal); ePost Direct, 845-731-3832 (e-mail)
INSERT MEDIA
Stratford Career Institute PIP
This program calls for as many as six ads to be hand-inserted in packages containing course books and program materials. Approximately 250,000 home-study students are scheduled to receive these packages over the next 12 months. The maximum ad size is 8-1/2 by 11 inches and weight cannot exceed a quarter ounce.
PRICE: $65/M
CONTACT: Adrea Rubin Management Inc., 646-487-3792
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