NEW LISTS
Chief Financial Officers
This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups, manufacturing and business directories, chambers of commerce, the Small Business Administration and business publications.
SELECTIONS: Gender, max per site, SIC codes, number of employees, sales volume, telephone numbers, state/SCF/ZIP
PRICE: $70/M
CONTACT: Chessie Lists Inc., 301-680-3633
Reinvention Nation
A list of more than 2.3 million consumers who exercise, attend seminars and buy self-improvement tapes. The unit of sale ranged as high as $125. Sources include direct response TV, catalogs, space advertising and magazine subscriptions.
SELECTIONS: Age, credit card buyers, demographic, ethnicity, gender, homeowner, income, length of residence, lifestyle, mail order buyers, monthly hotline, occupation, telephone numbers, teenagers, self-improvement books and tapes, videos and DVDs, magazine subscribers, book buyers, weight-loss group members, Christian self-help groups, financial planning, new phone connections, new credit cardholders, state/SCF/ZIP
PRICE: $90/M
CONTACT: Media Source Solutions Inc., 954-788-0213
Cable TV Children's Product Buyers
Some 218,147 individuals who responded to infomercials are identified. They made purchases of $25 to more than $150. There are about 9,000 names on the monthly hotline.
SELECTIONS: Gender, age, presence of children, state/SCF/ZIP
PRICE: $90/M
CONTACT: List Experts Inc., 727-669-2500
Christian Music Planet
The EMF Broadcasting radio ministry is offering a file of 21,000 subscribers to Christian Music Planet magazine. Approximately 10,000 active and 11,000 former subs are listed; 75% are women.
SELECTIONS: Hotline, state/SCF/ZIP
PRICE: $95/M
CONTACT: Direct Partner Solutions Inc., 678-762-9869
PerformanceLink Files
Seventeen separate lists, including a master file with 33.7 million names, are available from the just-launched PerformanceLink cooperative database. Information for this database comes from more than 80 direct marketers, including many who don't participate in other co-ops. Among the participants are The American Prospect, J.C. Whitney, John Wiley/Jossey-Bass, Smart Money, the Society for Manufacturing Engineers and The Wall Street Journal. The data has been merged and tagged for duplication and multibuyer incidence at American List Counsel's service bureau DataCentrix, which built the database. Selection by source is not permitted.
SELECTIONS: Hotlines, adult's/child's age, business/home address, ethnicity, gender, job function/title, marital status, multibuyer, multichannel buyer, number of employees, price point ranges, product, sales volume, women business owners, years in business, state/SCF/ZIP
PRICE: $100/M (master file)
CONTACT: ALC Data Management, 609-580-2562
Anatomy Worldwide
This is a file of professionals who specialize in animals or plants. Some 66,670 postal addresses, 18,864 telephone/fax numbers and 2,949 e-mail addresses are listed. Data is derived from Frankform's Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
SELECTIONS: Work type, state/SCF/ZIP
PRICE: $245/M (postal addresses); $345/M (telephone/fax numbers); $475/M (e-mail addresses)
CONTACT: Bethesda List Center Inc., 301-986-1455
VNU Meeting Planners
Approximately 230,000 postal and 107,764 e-mail addresses can be found on the VNU Meeting Planners database. It includes names of subscribers to such publications as Successful Meetings and Meeting News, along with executives who subscribe to other VNU publications and indicated they were involved in planning meetings or sales presentations.
SELECTIONS: Industry, job function, telephone numbers, state/SCF/ZIP
PRICE: $140/M (postal addresses); $300/M (e-mail addresses)
CONTACT: Edith Roman Associates Inc., 845-731-2752
Cheryl & Co. Z-24 Enhanced
Demographic data from Experian and CircBase subscriber information are included in this enhanced file. Some 152,132 who bought cookies, other baked goods and gifts over the last 12 months are listed. The average unit of sale was $90. Sixty-four product category selects are offered.
SELECTIONS: Age, income, presence of children, product categories, demographics, Z-24 enhanced, state/SCF/ZIP
PRICE: $100/M
CONTACT: Millard Group Inc., 603-924-9262
Vita-Fit Vitamin Buyers
This file names more than 100,000 who bought a 30-day supply of vitamins; many made subsequent purchases. The unit of sale was $10. Most of those listed live in California, Arizona, Nevada and Washington state. Direct response television and the Internet are the sources.
SELECTIONS: Monthly hotline, gender, state/SCF/ZIP
PRICE: $100/M
CONTACT: Macromark Inc., 845-230-6324
Investors Alley
Names of subscribers to The Market Cap newsletter — investors, active traders and corporate executives — are available from Investors Alley Corp. The quarterly hotline identifies 145,805 subs. The source is direct to publisher online.
SELECTIONS: Age, state/SCF/ZIP
PRICE: $125/M (quarterly hotline)
CONTACT: Lake Group Media Inc., 914-925-2426
Licensed Aviation Pilots Opt-in E-mail
This list provides the e-mail addresses of more than 25,000 pilots. State licensing records are the source.
SELECTIONS: Fine dining, travel, sports/recreation interests, private/commercial license holders, student pilots, gender, age, income, credit card, household income, marital status, state/SCF/ZIP
PRICE: $125/M
CONTACT: Walter Karl Inc., 845-732-7078
Tongkat-Ali Buyers
Nearly 12,000 buyers of men's potency products are identified on this list. Most customers are men who paid for their order with a credit card. Direct response radio is the file's source.
SELECTIONS: Gender, state/SCF/ZIP
PRICE: $110/M
CONTACT: Impulse Media, 203-825-4652
MANAGEMENT CHANGES
Pritchett Organizational Development Book Buyers
Pritchett & Associates Inc. named VentureDirect Worldwide Inc. as its list manager. The file identifies those who bought or previewed books about managing organizational change and training programs. Some 27,416 postal and 8,777 e-mail addresses are available.
SELECTIONS: Business type, gender, telephone numbers, one per company, recency, state/SCF/ZIP
PRICE: $130/M (postal addresses); $275/M (e-mail addresses)
CONTACT: VentureDirect Worldwide Inc., 212-655-5284
Discover Magazine
Discover Media LLC tapped Saavoy List Management Inc. to oversee its 17 lists. Among them is a master file naming Discover magazine's 402,000 active subscribers. Some of the others identify donors, investors, pet owners, seniors and travelers.
SELECTIONS: Adult's/child's age, donors, mail order buyers, homeowners, income, marital status, occupation, lifestyle, credit card, recency, presence of children, gender, state/SCF/ZIP
PRICE: $110/M (base)
CONTACT: Saavoy List Management Inc., 201-845-8840
Just My Size
Sara Lee Direct LLC hired Mokrynskidirect to manage the Just My Size catalog and Internet buyers file. Some 452,823 women who made apparel purchases over the last 12 months are listed, including 256,546 Internet buyers at postal addresses. Customers range in age from 45 to 65 and their average order was $65.
SELECTIONS: Product, size, $50-plus/$100-plus buyers (last purchase), hotlines, change of address, credit card buyers, multibuyers, single buyers, state/SCF/ZIP
PRICE: $105/M (base)
CONTACT: Mokrynskidirect, 201-488-5656
INSERT MEDIA
Crafter's Choice Reactivation Ride-along
Doubleday Entertainment's Crafter's Choice Reactivation ride-along is one of several such programs to come on the market. Like the others, it targets club members who fulfilled purchase commitments and left the club in good standing. An estimated 3.6 million packages are scheduled to be mailed. Only one insert per package will be accepted. Inserts must be between 3-1/2 by 5-1/2 inches and 5-1/2 by 8-1/2 inches, and weigh no more than a quarter ounce.
PRICE: $50/M
CONTACT: Singer Direct Inc., 914-472-8819
Reiman Book Buyers PIP
More than 2.3 million shipments per year are anticipated for this program which kicks off in September. Eighty-seven percent of these book buyers are women. A maximum of 12 inserts will be placed in an envelope and included in customers' packages. Insert size must be between 3-1/2 by 5-1/2 inches and 5-1/2 by 8-1/2 inches. Maximum weight is a quarter ounce.
SELECTIONS: State/SCF/ZIP
PRICE: $60/M
CONTACT: Direct Media Inc., 203-532-2541
