CognitiveData has hired Mike Roberts to serve as client engagement leader. In his new role, Roberts will be responsible for the strategic oversight of CognitiveData’s key accounts.
Roberts most recently served as VP of business development at Clario Analytics, previously Decision Intelligence, Inc. In this role, he oversaw the marketing and implementation of data solutions for clients’ direct marketing programs.
Earlier, Roberts was the vice president of marketing services at CMS Direct, which was acquired by CognitiveDATA this year. There, he expanded the marketing team and developed and implemented new services for the company’s clients.
Among other career highlights, Roberts served as the vice president of product marketing at COMB/CVN, a retail store and mail-order business. Roberts started his career at Fingerhut and quickly advanced to the position of marketing director.
CognitiveData is a wholly owned subsidiary of customer relationship marketing agency Merkle.
