Chilcutt Direct Marketing Inc. has assumed management of a dozen North American Affinity Clubs lists. The former manager, Names and Addresses, Inc., closed its doors on Friday.
The North American Affinity Clubs lists include: Cooking Club of America; Creative Home Arts Club; Handyman Club of America; MLB Insiders Club; Motorcycle Riders Club of America; National Health & Wellness Club; National Home Gardening Club; National Street Machine Club; North American Fishing Club; North American Hunting Club; PGA TOUR Partners Club; and The History Channel Club.
Combined, the properties consist of 4.1 million names, according to Chilcutt Direct Marketing president Matt Chilcutt. His company had been handling brokerage for North American Affinity Clubs for “a number of years,” he said, adding that the relationship with Chilcutt Senior VP JoAnn Johnson played no small role in winning the account.
Names and Addresses began as a brokerage firm in 1976, and added a list management division in 1978. According to its Web site, it served as a broker for more than 110 mailers, and managed more than 170 catalog, magazine and other lists, along with alternative media programs. Staff levels at the time of the company’s demise were not available at deadline.
Names and Addresses’ Web site boasted three groups of lists. In addition to the North American Affinity Club, it also managed Affinity Media (formerly Ehlert Publishing) files as well as August Home lists.
Affinity Media's lists include: ATV Masterfile; Affinity Media's Canadian Masterfile; Affinity Media's Outdoor Enthusiasts Masterfile; American Rider; Bass and Walleye Boats Magazine; Boating Industry Magazine; Camping Life Magazine; Motorhome Magazine; Powersports Business; Powerboat Magazine; Rider; RV Business Magazine; Snow Goer Magazine; Trailer Boats Magazine; Trailer Life Magazine; WaterCraft World; and Women of Affinity Media's Outdoor Masterfile.
August Home files include: Cuisine at Home; Workbench; Garden Gate; ShopNotes; Woodsmith; PlansNow; Woodsmith Masterfile; and Woodsmithshop.
Where the other two groups of lists landed, or whether that has even been settled, was not known at deadline.
