NO ONE CAN ARGUE that today more than ever before, interactive campaigns play a vital role in motivating consumer response and creating strong, exciting brands.
The 2010 Promo Interactive Marketing Awards honor the best and brightest in effective interactive marketing.
Winners were selected by a panel of judges composed of promotional industry professionals. Entries were judged based on three criteria: level of creativity, quality of the campaign's execution, and the level of achievement compared with the campaign's objectives. Each criterion was judged on a level of 0 to 5, with 5 being the best.
For more on the 2010 IMAs, visit http://promomagazine.com/awards/ima-awards
BEST IN SHOW
Campaign: Wisk-It (First-Place Viral Promotion)
Agency: TracyLocke
Client: Sun Products Corp.
Viral Promotion
First Place: Wisk-It (Best in Show)
Second Place: McDonald's Avatarize Yourself
Agency: The Marketing Store
Client: McDonald's
Mobile Marketing
First Place: 2009 Monopoly at McDonald's
Agency: The Marketing Store
Client: McDonald's
Second Place: Yamaha Watercraft Mobile Campaign
Agency: Textopoly Inc.
Client: Yamaha
Internet-based
Trial Recruitment
First Place: CitationAir Website & Collateral Relaunch Targeting
Agency: Ryan iDirect
Client: CitationAir
Second Place: Bertucci's Customer Acquisition (tie)
Agency: Prospectiv
Client: Bertucci's
Second Place: Nexcare Consumer Acquisition & Trial Generation (tie)
Agency: Prospectiv
Client: Nexcare
Internet-based
Loyalty Marketing
First Place: California Lottery Replay
Agency: Alcone Marketing Group
Client: California Lottery
Second Place: American Express OPEN-OPEN Forum
Agency: Crispin Porter & Bogusky
Client: American Express Open
Promotional Web Site (primary domain)
First Place: Crazy Pet Owners-Pedigree (tie)
Agency: Catapult Action-Biased Marketing
Client: Pedigree
First Place: 2009 Monopoly at McDonald's (tie)
Agency: The Marketing Store
Client: McDonald's
Second Place: Do The World A Flavour
Agency: Maynard Malone
Client: Ben & Jerry's
Promotional Web Site (microsites)
First Place: Scrabble at Subway restaurants
Agency: IC Group
Client: Subway
Second Place: Microsoft Windows 7 Launch Parties
Agency: House Party
Client: Microsoft
Interactive Web Game
First Place: “Dude, Where's my Bar?”
Agency: Threshold Interactive
Client: Nestlé
Second Place: Sum of All Thrills
Agency: Arc Worldwide
Client: Raytheon
Integrated Promotion
First Place: Sum of All Thrills
Agency: Arc Worldwide
Client: Raytheon
Second Place: Killed Ideas (by Blurb)
Agency: Isobar/Ammo Marketing
Client: Blurb
New Media
First Place: Blurb Inc.'s Killed Ideas
Agency: Isobar/Ammo Marketing
Client: Blurb
Second Place: Tweet For A Job
Agency: BFG Communications
Client: BFG Communications
Search Engine Marketing
First Place: Squaw Valley 50/60 Pass Paid Search
Agency: AMP Agency
Client: Squaw Valley USA
Second Place: Clicks To Bricks
Agency: Resolution Media
Client: Pier 1 Imports
E-mail Marketing
First Place: Use Segmenting, UGC, Tips & Info to Boost Interest
Agency: eWayDirect
Client: e.l.f.
Second Place: 2009 Monopoly at McDonald's
Agency: The Marketing Store
Client: McDonald's
Holiday Theme
First Place: PayPal Wishing Wonderland Holiday Sweepstakes
Agency: Strobe Promotions
Client: PayPal
Second Place: Holiday Card & Augmented Reality Experience
Agency: Fullhouse
Client: Fullhouse
IMA Judges
BARBARA LISI, president and creative director, The Planning Source
BILL HEWSON, president, Catapult Interactive
SEAN CONCIATORE, creative director, Alcone
MICHELLE PALMER, vice president, The Marketing Arm
HECTOR PAGES, COO, Brandmovers
MATT KATES, vice president, strategic services, ePrize
JIM ENSIGN, vice president-digital marketing, Papa Johns
EMILY PELOSI, director-online advertising, Office Depot
BRIAN LARDI, advertising manager, Jiffy Lube
MARTY GLOVIN, senior vice president-digital, Marden-Kane
