[STRATEGIES] BUFF UP THOSE BUFFERS

Whether uploading your own video content or marketing against someone else's, pay attention to achieving a smooth viewing experience. A Dec. 2009 user study by video delivery platform InMogul found that viewers at six top video sites met download delays (that annoying “re-buffering” notice) in 6.8% of streams. When that happened, they clicked away from the download 81% of the time.