11/17
Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.
Together, media and entertainment, financial services, travel and automotive advertisers are projected to drop $115 billion on online advertising by 2011, according to a new JupiterResearch report.
11/16
Wal-Mart started the holiday season in the black with positive third-quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing. The retail chain reported revenue of $246.9 billion for the nine months ended Oct. 31, a 12% increase over the same period last year, and a 5.8% jump in net income to $8.2 billion.
Mastercard will be integrating its products into Fox TV mobisodes, short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones.
General Mills said it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal. The annual campaign is tied to National Children's Book Week (Nov. 13-19) and runs through General Mills' longtime partner, non-profit foundation First Book.
Forget Shea Stadium. As of 2009, the New York Mets will play in a ballpark called Citi Field, thanks to a $400 million deal between Citigroup and the National League team. The 20-year naming agreement is said to be the largest of its kind.
11/15
Johnnie Walker Blue Label is using contemporary art as the backdrop for a new multi-million dollar marketing campaign to reinforce the whiskey as a luxury brand. The effort is part of a renewed push for the beverage, which tripled its ad spending this year.
Quiznos Sub is tapping into a growing trend; letting consumers develop a TV spot for the brand. In a twist, the ad must pit the QSR against competitor Subway.
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