10/19
Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new luxury sedan, the LS 460. The exhibit, called Unpacking, evolves each day as panels are removed and the outline of the car is finally unveiled.
Coca-Cola's new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil.
10/18
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever.
In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit.
10/17
Polaris CEO Tom Tiller is challenging the CEOs of Honda, Yamaha, Arctic Cat, Can-Am, Kawasaki and Suzuki to ride their own ATVs against Tiller on a Polaris in a Nov. 16 competition in Las Vegas.
Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones.
10/16
BabyGap is putting the call out to moms and dads who think they have the cutest babies as part of a new contest to feature tots in an upcoming ad for the brand.
Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.
7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox.
10/13
Jeep will promote the placement of its new Jeep four-door Wrangler in a skateboarding video game through a magazine partnership, eBay auction and a sweepstakes.
Scooby-Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.
10/12
Mercedes-Benz has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month. It hopes to sell 1,000 special edition sedans it made just for the promotion. Key For the Cure, a national women's cancer initiative.
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