Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession slammed into the marketing world like a sledgehammer. In terms of corporate cost-cutting, marketing budgets were like the Marines first ones off the boat, and the department most likely to suffer heavy casualties. To purchase article, or full research
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Almost 60 percent of promotion agency professionals received no salary increase in 2001.
That fact is hardly a surprise, considering that the recession slammed into the marketing world like a sledgehammer. In terms of corporate cost-cutting, marketing budgets were like the Marines — first ones off the boat, and the department most likely to suffer heavy casualties.
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