Did our lenticular cover grab your attention? We hope so — not that you can judge a book (or magazine) by its cover, but we like being flashy once in a while.
It's a colorful look at a serious issue that's becoming an important marketing trend as brands link up with literacy non-profits. Senior editor Betsy Spethmann spoke with major players on both sides, and details campaigns that are benefiting literacy non-profits (and kids).
Our second feature, from senior writer Carrie MacMillan, profiles General Mills as the packaged goods company approaches the first anniversary of its Pillsbury acquisition.
But maybe you've got your sights on something smaller than the mega-merger of two multi billion-dollar companies. Maybe you're more interested in a marketing alliance, or a one-off partner. Features editor Matt Kinsman explores how choosy brands choose their promotional partners — especially in a tight economy. The marketers who detail the thinking behind their deals offer valuable advice as you contemplate your own partnerships.
Those of you shopping for film tie-ins will appreciate our preview of upcoming movies in Hot Properties. We share tips on targeting consumers on the move (literally) and in-store in our Consumers and Channels sections.
Don't miss our special report on Event Marketing. It's our first dedicated supplement to an industry segment we've been covering for a long time as a piece of integrated marketing. In it you'll find thoughtful discussions of the cost and value of event marketing and a listing of events seeking sponsors, courtesy of the sponsorship gurus at IEG, Inc., in Chicago.
PROMO's staff will be in Chicago for our annual Expo at Navy Pier Oct. 7-9. We hope to see you there.
