In the April issue, we highlighted the winners of the Interactive Marketing Awards. The winning entry for the Best Campaign Outside the U.S. failed to include the AOR for Pepsi and Frito-Lay Canada, Toronto-based Capital C. Capital C designed all creative, in-store and Web graphic elements of the XBox 360/Be the First to Play campaign. Award recipient IC Group was supplier of Web site development
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In the April issue, we highlighted the winners of the Interactive Marketing Awards. The winning entry for the “Best Campaign Outside the U.S.” failed to include the AOR for Pepsi and Frito-Lay Canada, Toronto-based Capital C. Capital C designed all creative, in-store and Web graphic elements of the XBox 360/Be the First to Play campaign. Award recipient IC Group was supplier of Web site development and entry management.
