In-store merchandising drives most new product trials. When consumers were asked what made them pick up and buy a new product in the categories studied, four in 10 said they saw it on the shelf or display. There were some differences by category, with cereals being the most responsive to promotions and couponing, and snack purchases influenced most by merchandising. Source: Market Force Information
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In-store merchandising drives most new product trials. When consumers were asked what made them pick up and buy a new product in the categories studied, four in 10 said “they saw it on the shelf or display.” There were some differences by category, with cereals being the most responsive to promotions and couponing, and snack purchases influenced most by merchandising.
Source: Market Force Information
