The hit TV series “Survivor” has found another way to show fans that taking a chance can sometimes pay off: branded lottery tickets.
“It's about expanding and extending the fan experience,” Liz Kalodner, executive vice president and general manager of CBS Consumer Products, says.
Two other CBS hits will also debut the scratch-off tickets this fall: “The Amazing Race” and “CSI.” The tickets play off the competitive and puzzle-solving nature of the shows. This is the first time CBS properties will appear on lottery tickets, which will be sold through state-run lottery organizations.
CBS Consumer Products teamed up with MDI Entertainment, a subsidiary of lottery service provider Scientific Games Corp., to produce the tickets.
The deal expands MDI Entertainment's roster of entertainment lottery tickets, which also includes two other TV-show properties, “American Idol” and “Deal or No Deal,” and the likes of Major League Baseball.
“We're looking at the rest of the portfolio,” Kalodner says. “We want to make sure we really deliver an experience that makes sense.”
