I must express how disappointed I was in the process this year.
Each year we clawed our way to a better position based on a creative product. We were under 50 last year and were very proud.
In 2007, we did not grow sales volume, we grew our profits/revenues. I saw others who did the same and were with Centra in the pack. Yet, those whose billings are much larger enjoyed greater positioning.
We have been in a number of creative shootouts and won. The Promo 100 selection process developed over years.
Why the change in process? There was no call for creative. I believe that was an error.
In order for an industry to have a true agency listing, to be recognized as change agents, is to base it on creative. The only way smaller agencies compete is based on creative; otherwise, the Promo 100 is just a CPA audit.
Robert A. Bell
COO & Founder
Centra Marketing & Communications, LLC
Westbury, NY
