What is in this article?:
- Prospecting on All Platforms: Chief Marketer's 2012 Lead Gen Survey
- Big Picture
- Hands-on Lead Gen
- Email, Social Leads
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
More marketers are trying more ways to find new customers. That's the top-line finding of the Chief Marketer 2012 Prospecting Survey, fielded in November and December 2011 to 833 responding marketing professionals in all verticals of B2B and B2C marketing.
The reason is increased reach. "Prospects don't answer their phones very often," said one B2B respondent. "So you have to hit them from 360 degrees."
The profusion of new channels is a mixed blessing, however. "They make marketing harder, in that the speed and force of information make capture difficult," said another respondent. "But the number and interactivity of new channels makes for more opportunities."
