December/January Issue 2009
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Features
Crowd Pleasers: Threadless Gives People What They Want
The headquarters of Threadless.com look like the collision of a dot-com startup and the Little Rascals' clubhouse. The main room of the offices on Chicago's...
The High Notes of 09: The CMmy Awards Honor the Best of the Year
Forget about the Oscars or the Emmys. Here's the CMmys our editors' takes on what from 2009 marketers should emulate, celebrate or have a big old heapin'...
Down the Track: What to Watch for on the 2010 Express
See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and...
Editor's Note
Straight Talk for E-mailers
AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here's a little marketing advice from me and everyone like me: Stop trying to...
CM Report
Volvo Stakes Claim to Twilight
Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that...
Surveys Help Toshiba Scan for Satisfaction
Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have...
FTC Puts Heat, Not Light on Blogger Marketing
The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements...
Q&A:Visa Aims for Gold
Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time...
DMA Boardgames: The Aftermath of the Association's Fall Follies
DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE'S FIGHT IS OVER. He's back on the board, along with two new members chosen at his recommendation....
Rough Times for Good Causes
THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN'T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship...
Data & Analytics
The New Consumer: How to Reach An Audience Forever Changed by an Age of Austerity
In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and...
Testing Nonprofit Wish Lists
THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign....
Foxwoods Raises the Stakes With Integrated Marketing | Raising the Stakes
Of the five million people in Foxwoods Resort and Casino's data warehouse, four million hold the property's Dream Card. A new data initiative will help...
Marketing Operations Management
Wells Fargo Hitches Its Wagon to Streamlined Marketing Process | Automation, Ho!
Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times...
Green Strategies Can Grow Operations Savings | Seeds to Sow
Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace...
Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Rattled Chains of Command
Most companies don't have a handle on their marketing supply chain, and that's a costly mistake, according to a new study from the CMO Council. No one...
Measurement/ROI
Café Express Gets Customer Insight From Free Breakfast Offer | Morning (Word) of Mouth
Ask Michelle Gardner, and she'll probably tell you breakfast is the most important meal of the day. Gardner, marketing manager at Caf Express Restaurant...
The Value of Being Social: Putting a Price on Friendship
In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times...
The Chieftains
Chieftains: What User Generated Content Campaigns Have Impressed You Recently?
QUESTION: WHAT USER-GENERATED CONTENT CAMPAIGNS HAVE IMPRESSED YOU RECENTLY? IN GENERAL, DO YOU THINK ASKING FOR USER CONTENT BUILDS A BOND WITH CONSUMERS,...
