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Home > Chief Marketer > Magazine Issues > December 2008/January Issue 2009

December 2008/January Issue 2009

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Features

Editor's Note

  • Dec. 1, 2009
    article
    Chief Marketer

    Straight Talk for E-mailers

    AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here's a little marketing advice from me and everyone like me: Stop trying to...More

CM Report

  • Dec. 1, 2009
    article
    Chief Marketer

    Volvo Stakes Claim to Twilight

    Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that...More
  • Dec. 1, 2009
    article
    Chief Marketer

    Surveys Help Toshiba Scan for Satisfaction

    Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have...More
  • Dec. 1, 2009
    article
    Chief Marketer

    FTC Puts Heat, Not Light on Blogger Marketing

    The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements...More
  • Dec. 1, 2009
    article
    Chief Marketer

    Q&A:Visa Aims for Gold

    Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time...More
  • Dec. 1, 2009
    article
    Chief Marketer

    DMA Boardgames: The Aftermath of the Association's Fall Follies

    DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE'S FIGHT IS OVER. He's back on the board, along with two new members chosen at his recommendation....More
  • Dec. 1, 2009
    article
    Chief Marketer

    Rough Times for Good Causes

    THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN'T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship...More

Data & Analytics

  • Dec. 1, 2009
    article
    Chief Marketer

    Meet the New Consumer

    In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and...More
  • Dec. 1, 2009
    article
    Chief Marketer

    Testing Nonprofit Wish Lists

    THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign....More
  • Dec. 1, 2009
    article
    Chief Marketer

    Raising the Stakes

    Of the five million people in Foxwoods Resort and Casino's data warehouse, four million hold the property's Dream Card. A new data initiative will help...More

Marketing Operations Management

  • Dec. 1, 2009
    article
    Chief Marketer

    Automation, Ho!

    Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times...More
  • Dec. 1, 2009
    article
    Chief Marketer

    Seeds to Sow

    Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace...More
  • Dec. 1, 2009
    article
    Chief Marketer

    Rattled Chains of Command

    Most companies don't have a handle on their marketing supply chain, and that's a costly mistake, according to a new study from the CMO Council. No one...More

Measurement/ROI

  • Dec. 1, 2009
    article
    Chief Marketer

    Morning (Word) of Mouth

    Ask Michelle Gardner, and she'll probably tell you breakfast is the most important meal of the day. Gardner, marketing manager at Caf Express Restaurant...More
  • Dec. 1, 2009
    article
    Chief Marketer

    The Value of Being Social: Putting a Price on Friendship

    In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times...More

The Chieftains

Tip Sheet

  • Dec. 1, 2010
    article
    Chief Marketer

    Mail Helps Garden Firm Grow

    Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found...More
  • Oct. 25, 2010
    article
    Direct

    Money-Saving Tips for This Winter

    Money-Saving Tips for This Winter...More
  • Oct. 4, 2010
    article
    Direct

    Email, Social Media, and a New Model: RFMA

    It’s apparent that email marketers and service providers are taking ownership of social marketing. One reason: Email marketers have already proven themselves at creating accountable, effective communication strategies—which is what savvy social media marketing boils down to....More
  • Oct. 22, 2010
    article
    Direct

    Five Tips for Complying with the Can-Spam Act

    Given how complex marketing has become, it’s easy to make the sort of careless mistake that can lead to big problems. With that in mind, here are five easy tips to ensure that you honor the Can-Spam regulations....More
  • Oct. 1, 2010
    article
    Chief Marketer

    Pull the Trigger on Abandoned Carts

    Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they'd placed in their...More
  • Dec. 1, 2010
    article
    Chief Marketer

    Web Tips: Video Without Tears

    For many Web marketers, video is a two-edged sword. They know that visitors are more highly engaged by a website that contains sound and motion, but creating...More
  • Dec. 1, 2010
    article
    Chief Marketer

    Even Minus Clicks, Digital Media Works

    If you're a brand marketer and feeling the temptation to cut back on your search marketing or display budget on the rationale that people don't click...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Did You Know? Google Search

    2 to 5 seconds is what Google says its new predictive Instant Search will save the average searcher, showing search results for what Google thinks you're typing before you've finished...More
  • Dec. 1, 2010
    article
    Chief Marketer

    Easy Stages to Mobile

    It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life...More
  • Dec. 1, 2010
    article
    Chief Marketer

    A Head Count for Mobile Ads

    First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Mobile March of the Penguins

    It's got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,...More
  • Nov. 2, 2010
    article
    Promo

    SuperFruit Juices Sales Jump 30% on Buy-One-Get-One-Free Promo

    Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product...More
  • Oct. 21, 2010
    article
    Promo

    Aloft Hotels Uses Digital Tags as Sweeps Entries

    Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for...More
  • Dec. 1, 2010
    article
    Chief Marketer

    Look, Up in the Sky

    Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world....More
  • Dec. 1, 2010
    article
    Chief Marketer

    Sweeps Don'ts

    DON'T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they're not...More
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