Digitas has promoted Barbara Goose to executive vice president of marketing.
Goose, who previously worked as senior vice president of marketing, leads the agency’s Buick-Pontiac-GMC account. The post took effect April 1.
While at Digitas, Goose has held various leadership roles on the General Motors business. She joined the agency in 1999 from Veridiem, a software company building measurement and analysis tools for e-commerce businesses, where she was director of marketing consulting.
Digitas also promoted eight other executives to senior vice president, which also took effect April 1. They include: Jonathan Adams, media, Connecticut, Digitas; Jordan Bitterman, media, New York, Digitas; Thomas Celentano, creative technology powerhouse, Boston, Digitas; Deirdre Findlay, marketing, Chicago, Digitas; Eva Heyman, marketing, New York, Digitas Health; Jack Nolan, creative, New York, Digitas Health; Monik Sanghvi, strategy and analysis, Detroit, Digitas and Michael Tiedemann, creative enablement, Boston, Prodigious Worldwide.
“With these promotions, we continue our commitment to cultivating a strong leadership team that inspires our people, grows our talent and drives our client teams,” Laura Lange, Digitas USA CEO, said in a statement. “It is with great pride that we recognize their leadership, expertise and unparalleled passion for our work.”
Digitas ranked No. 26 in the 2007 Promo 100 with an estimated net revenue of $270 million.
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