WALGREENS: is offering free refills on inject printer cartridges today at any of its more than 3,000 locations nationwide. The incentive lets customers try out the retailer’s printer cartridge refill service for free as it continues to rollout to 4,500 stores by yearend. People can bring in an empty black or color cartridge to Walgreens photo counters and have it filled for free. The offer excludes Canon and Epson ink tanks. Details are available at http://www.walgreens.com/ink.
BLOOMINGDALE’S: is rolling out a gift card with the Natural Resources Defense Council, an environmental organization. Ten percent of the proceeds from The Little Green Card and any amount spent over the original card value will be donated to the organization through April 22, Earth Day. In-store signage will promote the card, which is available in stores or online at http://www.Bloomingdales.com.
SUBWAY: is teaming up with 4Kids Entertainment to launch a new round of branded toy premiums with the purchase of its Fresh Fit Kids Meals. Through May 11, people who buy a kids meal one of two collectible “Yu-Gi-Oh” GX premiums based on the popular animated TV series, including the Yu-Gi-Oh GX Monster Spinning Top and Yu-Gi-Oh GX Monster Etching Plates. For girls, Subway is offering two different “Angelina Ballerina” premiums, an Angelina Ballerina Dancing Arabesque toy or an Angelina Ballerina Dancing Pirouette toy. In-store P-O-P and online marketing at http://www.subwaykids.com promote the offer.
TSYS LOYALTY: A provider of card-based rewards and loyalty marketing solutions, has named Rod Boyer as president. In his new role, Boyer is responsible for the firm’s loyalty enterprise, including client relations, operations, product development and implementation and sales and marketing. He will report to Allen Pettis, group executive, relationship management for TSYS. Prior to that, Boyer was chief operating officer of TSYS Acquiring Solutions, where he was handled the company’s operations, including operational efficiencies, strategy and compliance.
