BORDERS, INC.: has rolled out a new credit card with Chase called Borders 3-2-1 Visa card, which gives consumers three points for very dollar spent at Borders or Waldenbooks stores; two points for gas, dining and grocery card purchases and one point for other purchases. Redemption starts at 25,000 points of which consumers can redeem for a $25 Borders gift card. Borders 3-2-1 Visa card is available at Borders, Borders Express, Borders Outlet, Waldenbooks and airport locations. Consumers who register for the card will receive a $20 Borders gift card after their first purchase.
BENSUSSEN DEUTSCH & ASSOCIATES: Woodinville, WA, hired Barry MacKechnie as COO, a new post at the premiums agency. MacKechnie will lead BD&A’s Financial Services team and oversee internal operations for all BD&A’s service groups. MacKechnie had been president of Larry’s Markets and earlier was CEO of software marketer RevX. BD&A also hired Dan Sullivan as VP-sales, a new post. He had been senior VP-general manager at Siemens Business Services.
