U.K. GROCER TESCO: is rewarding its 13 million Clubcard members for reusing grocery bags—from Tesco or its competitors. Checkout clerks ask shoppers how many of their own bags they're reusing, then add points to their Clubcard account for each bag. The offer launched Aug. 14; shoppers earned 1 million points in the first three days, using purses and crates as well as standard shopping bags. Points will show up on shoppers' quarterly tally in November.
ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will sponsor thousands of commuters who ride-share, resulting in 100,000 fewer miles driven throughout the Washington, DC, region. Participating commuters will get $220 gift certificates that can be used for dinner and brunch cruises on the Odyssey III, the only vessel designed to travel beneath the Potomac's historic bridges. Odyssey Cruises is a sponsor of the Chevron 5,000,000 Mile Rideshare Challenge, which works to cut driving and gasoline use. To participate in the program, commuters use NuRide, Inc. online incentive-based ridesharing program.
