Loyalty Lab Ups Greenberg to President

Loyalty Lab has named Michael Greenberg president, a new position.

Greenberg, who most recently worked as Loyalty Lab’s vice president of marketing, now will help oversee the overall operations and direction of the company, the firm said. The position took effect last month.

Before joining Loyalty Lab, Greenberg worked as vice president of marketing for Galyans, a specialty retailer that was acquired by Dick’s Sporting Goods. There, he oversaw the company’s rewards and preferred customer programs, as well as marketing responsibilities. Greenberg started his career at Macy’s West in merchandising and planning.

He reports to Mark H. Goldstein, Loyalty Lab CEO.

Greenberg still manages the vice president of marketing duties. Other members of Loyalty Lab’s executive team will absorb those duties.