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Justly Enriched

Amy Johannes, Promo
Nov. 1, 2007 12:00pm
Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of the firms polled by Promo for its 2007 premiums and incentives survey. Of the 738 marketers who responded, one-fourth said their firms run employee incentive programs, and another 12% are planning to start one within a year. (See Chart 1). What's more,

PROMO'S 2007 P&I SURVEY: Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows.

A tenet of good business is keep your employees and customers happy. The best way of doing that is pamper them with various perks so they remain loyal. It can be everything from cash and travels to gift cards for employees to discounts for consumers.

Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year.

And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.

Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.

Sponsors:

Linens 'n Things


CVS


Charming Shoppes

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