MARITZ RESEARCH: St. Louis, has launched a tool to help companies better identify, retain and acquire customers. Maritz Loyalty Maximizer applies a proprietary research model with marketing research and analytics to help better understand consumer attitudes and behavior, the company said..
KNOTT'S BERRY FARM: of Buena Park, CA is giving Southern California fire and police personnel and one guest free admission from Nov. 25 to Dec. 12. The theme park is also offering additional tickets at a discounted rate.
SUMMIT PERFORMANCE GROUP: a San Diego-based provider of meeting planning, incentive and sports hospitality services, has named Kristin Judge as event manager. She will be responsible for providing administrative assistance and interfacing with clients and vendors of corporate meeting and incentive program development and management as well as database programs. Most recently, Judge was a human resources Web designer for Crystal Decisions.
EVIGNA: has become the largest minority-owned distributor in the promotion product industry, thanks to an acquisition earlier this month. Troy, MI-based CI Technology Group has bought the promotional merchandise management division of Beanstalk Group, and adopted its new name, Evigna. Minority certification was awarded by the Michigan Minority Business Development Council and the National Minority Supplier Development Council.
