BLOCKBUSTER: has introduced its Party Card, to generate sales or reward employees. The card gets the recipient two movie rentals, two 20-oz. Coca-Cola beverages and a tub of microwave popcorn. The cards cost $11.50 each.
REWARDS NETWORK INC.: a provider of credit card-based loyalty and reward programs, has expanded its Hot Rewards program into Canada. In addition to more than 10,000 U.S. hotels, the Network members now have a choice or more than 600 hotels and resorts in Canada.
SOUTHWEST AIRLINES: has revived its double-points promotion through a tie-in with Visa. Members of Southwest’s Rapid Rewards program get double points when they book trips at southwest.com using a Visa card, and travel before Dec. 15. The program began in 1996 and last ran in December 2003. TV spots airing during national coverage of NFL games support via Gardner Nelson & Partners, New York. (Southwest’s agency of record, Austin, TX-based GSD&M, handles MasterCard.)
INTERCONTINENTAL HOTELS GROUP: will integrate its newest brand, Hotel Indigo, into its Priority Club Rewards program beginning Nov. 1. The hotel opened last week in Atlanta, and Priority Club Rewards members will earn 10 points or 2.5 miles for every dollar spent there, and they can redeem 25,000 points for a free Reward Night.
